Automation will soon be a key pillar in your business’s wider digital strategy
No digital service is an island. As the influence and capability of automation grows in your business it will increasingly interlink with your other digital technologies.
Innovation is not slowing, digital tools across the board are constantly evolving and maturing. We believe that means leading organisations will start to look at the breadth of their capabilities more strategically. They will explore how the range of technologies they use can interact more deeply, to create systems that become greater than the sum of their already powerful parts.
In this, the seventh blog of our series looking at the key trends in automation, we explore what this means for you.
What’s happening across organisations like yours
Intelligent automation is not the only technology rising to the top of the C-Suite agenda. For several years, organisations have been investing heavily in technologies such as low code platforms, natural language processing, machine learning and artificial intelligence.
In 2021, we will increasingly see these digital technologies emerge from separate side projects incubated within innovation teams. They will converge with more mature technologies such as cloud and data analytics to become a core part of an organisation’s technology strategy, delivering stronger, broader, and deeper enterprise solutions.
Reflecting this trend, research shows 65% of organisations that have deployed RPA will introduce artificial intelligence, such as machine learning, by 2022[i].
Why this matters to you
Each of these technologies are powerful in their own right, but their benefits increase exponentially when they are combined together. It’s a classic case of the whole being greater than the sum of its parts.
There is an evergrowing list of possibilities and opportunities that come with the overlapping of these technologies. Here are just three examples that could benefit your business:
- Applying AI and machine learning to the high volumes of data that automation can process, allows for more rapid, complex decision-making that is not possible with purely rule-based automation.
- Combining natural language processing with intelligent document management tools to not just extract data and information from documents but understand it too.
- Chatbots able to recognise and adapt to language and sentiment can give customers on your websites a more personal experience.
When artificial intelligence and automation combine, every interaction with a customer or datapoint created by an employee is an opportunity for systems and processes to learn and improve.
How you can take advantage of it
Holistic digital services mean you need to develop holistic digital strategies. No one element –including automation – operates in a silo, and how you go forward should reflect the interlinking nature of your tools and systems, as well as the products you sell. This may involve sweeping away out-of-date systems that are holding you back.
Finding a partner that can provide the right solutions across your business is key. But just because you have lots of tools in your bag, does not mean you should use them all. Pinpoint the specific challenges your business needs to solve and then work out how the technologies on offer can address them.
By doing this you will go beyond simply improving processes and truly unlock the potential for your business. The power and capability of converging technologies is only going to grow, creating richer experiences and greater insights in a positive feedback loop.
Recruiting the right mix of talented and experienced people to manage these often-complex systems, is no easy task.
Rather than attempting to do it themselves, many organisations are turning to outside expertise to help them source and provide critical digital services.
In our next blog, Digital workforce outsourcing, we will look at what is behind its growing popularity and why so many businesses are considering it.
If you don’t want to wait, then download our full Automation Trends 2021 eBook, where you can read about all eight of the trends that we believe will shape automation, both now and into the future.